Ever more people start migrating toward stand-alone sectors: financial sector, services, intelligent enterprises, which require limited personnel only. It means that former mass production communication links become obsolete. The individualization of production and isolation of consciousness are under way. Therefore citizens tend to vindicate individual rights and not collective interests. The majority either evades group interests or it is a very secondary matter only.

If the modern world has any utopia, then it consists in constant search for deprived people. The strife over women’s lib issues followed. Afterwards we were involved in tackling the problems of Afro-Americans, gay community, headbangers and punks.

Why active? Because foreign-made cars are on the roads, people take their ease in restaurants, but we're going down. And why? Because the strategy of survival of foreign-made car drivers means malnutrition for retirees, absence of army and children’s campuses. Somebody’s starved for each such car. So what is to be done with the survival strategy of retirees, soldiers, and children? They are a majority. That's where the catch is! There is an ideology; however, for the elect only.

Under Kuchma they could create a common ideology for Ukraine, or following the Orange Revolution. Now people are in for social humdrum, they don’t care for ethno-national issues.

In Western Europe, the political ethics still moderates parties, and conservatives will never promise greater social benefits, while Socialists will never advertise tax cuts for business; while at home any political program can contain side by side the most controversial slogans and projects.

During destruction of epochs the demand for ideological projects is on the uptrend; the same is in churches, sects, and power-wielding structures. Ideology simplifies personal choice.

We cannot say that there is no new ideology in Ukraine. It is a bourgeois ideology. And our problems are related to the fact that it is a bad ideology.

Ideology remains an important component of social life, though it is much more limited in time and space than, say, in the middle of the last century. The anything goes approach of political parties in choosing their basic social strata and political classes suggests the crisis of ideologies. The parties are gradually transformed into a kind of electoral mechanisms, and their ideological basis may be reviewed and corrected in accordance with political expediency.

Once again we need elementary defense of democracy, elementary defense of state independence, and it interferes with ideological differentiation. We need a wide association of political forces. The two-month trend is for unification.

The new power and new parties need drawing a lesson from Victor Yushchenko's defeat and understanding that the Ukrainian society, though it is impossible to call it an ultramodern, still sticks to liberal values. The parties should study them and formulate as ideological preferences, morals including.

There has been no "crisis of ideas"; because it is unthinkable. The ideology has ceased to be the only organizing force, since the new state of our social life needs no central processes. The reality of social macro-alignment remains and suggests a rational conceptualization; there emerge multi-social, multi-disciplinary, policy-paradigmal patterns and other fancy sociological models. We find ourselves in a situation of plurality, and only social technologies impacting on the level of differences, and not identities, possess real vital force.

Our society is in a situation today when we cannot argue about humanism and inherently national way of life as foundations of ideology. The top brass does a number on gutter robbing these masses and ruining their spirituality and their national ideology. This is a very big problem in our society. But if the inconsiderate authorities go on lowering the standards of responsibility, people will inevitably change such government.

Now the world is looking for new quality ideological products, because there is no other way to mobilize masses. It is about mobilizing not only through political parties but also through powerful movements, and through the charismatic challenges of those creative minorities which begin playing a key role under the conditions of crisis.